Starting point
The offer needed to evolve from generic footwear manufacturing to nearshore OEM/ODM positioning for technical and premium programs in the U.S. and Canada.
Case / Abucombal
The offer needed to evolve from generic footwear manufacturing to nearshore OEM/ODM positioning for technical and premium programs in the U.S. and Canada.

September 2026 report
20+WHAT WE BUILT
ICP, buyer personas, nearshore narrative, outbound, website and SEO, technical content, LinkedIn, Google Business Profile, automation, and Pipedrive.
THE CASE IN CONTEXT
The offer needed to evolve from generic footwear manufacturing to nearshore OEM/ODM positioning for technical and premium programs in the U.S. and Canada.
ICP, buyer personas, nearshore narrative, outbound, website and SEO, technical content, LinkedIn, Google Business Profile, automation, and Pipedrive.
20+ cumulative outbound opportunities. September 2026 report.
For confidentiality, figures are shown as conservative thresholds: “+” means at least that amount; “k” means thousand. Pipeline amounts and stage-level breakdowns are not disclosed. Active deals are not closed sales. Separate reporting snapshots are not added together or used to infer growth.
HOW TO READ THIS CASE
For confidentiality, figures are shown as conservative thresholds: “+” means at least that amount; “k” means thousand. Pipeline amounts and stage-level breakdowns are not disclosed. Active deals are not closed sales. Separate reporting snapshots are not added together or used to infer growth.
Supplied summary source: Reportes internos de operación / Internal operating reportsInformation comes from summaries supplied by Konecte, not an independent audit of the original reports.
The next step
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