Starting point
The offer needed to evolve from generic footwear manufacturing to nearshore OEM/ODM positioning for technical and premium programs in the U.S. and Canada.
Case / Abucombal
Abucombal — Design and nearshore expansion
The offer needed to evolve from generic footwear manufacturing to nearshore OEM/ODM positioning for technical and premium programs in the U.S. and Canada.
September 2026 report
20+cumulative outbound opportunities
WHAT WE BUILT
From context to operations.
ICP, buyer personas, nearshore narrative, outbound, website and SEO, technical content, LinkedIn, Google Business Profile, automation, and Pipedrive.
30k+Cumulative emails
50+Active deals
THE CASE IN CONTEXT
System built
ICP, buyer personas, nearshore narrative, outbound, website and SEO, technical content, LinkedIn, Google Business Profile, automation, and Pipedrive.
Reported progress
20+ cumulative outbound opportunities. September 2026 report.
For confidentiality, figures are shown as conservative thresholds: “+” means at least that amount; “k” means thousand. Pipeline amounts and stage-level breakdowns are not disclosed. Active deals are not closed sales. Separate reporting snapshots are not added together or used to infer growth.
DESIGN WITHIN THE SAME CASE
One commercial operation.
A consistent presence.
Alongside positioning and commercial activation, we worked on how Abucombal presents its capabilities to buyers. Design connects that narrative to tangible assets.
Applied identity
We retained the existing name and logo and evolved their application across brand touchpoints.
Website and social media
Design to communicate its specialization, materials and manufacturing capabilities with a consistent visual language.
Commercial materials
Flyers, corporate merchandise and promotional pieces to support its digital presence and commercial conversations.
Exhibition presence
Booth visual concept, artwork and a 3D rendering to visualize the proposal. This documents design, not booth fabrication or installation.
Design scope source: Konecte Design Book, Abucombal project. The commercial results shown on this page come from operating reports; they are not attributed exclusively to design and do not establish causation.
Explore our design solutions ↗HOW TO READ THIS CASE
Definitions before conclusions.
For confidentiality, figures are shown as conservative thresholds: “+” means at least that amount; “k” means thousand. Pipeline amounts and stage-level breakdowns are not disclosed. Active deals are not closed sales. Separate reporting snapshots are not added together or used to infer growth.
Supplied summary source: Reportes internos de operación / Internal operating reportsInformation comes from summaries supplied by Konecte, not an independent audit of the original reports.
The next step
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