Starting point
Years of commercial investment without a consistent system. The team needed sharper ICPs and a better understanding of supply-chain buyers.
Case / NovaLink
NovaLink — Demand engine
Years of commercial investment without a consistent system. The team needed sharper ICPs and a better understanding of supply-chain buyers.
Six-month report
50+qualified opportunities from cold email
WHAT WE BUILT
From context to operations.
Qualitative ICP research, a 2026 marketing plan, vertical-specific cold email, LinkedIn presence, content, website, SEO, and pipeline centralization in Pipedrive.
40k+Emails delivered
400+Deals created in the period
300+Reported web forms
THE CASE IN CONTEXT
System built
Qualitative ICP research, a 2026 marketing plan, vertical-specific cold email, LinkedIn presence, content, website, SEO, and pipeline centralization in Pipedrive.
Reported progress
50+ qualified opportunities from cold email. Six-month report.
For confidentiality, figures are shown as conservative thresholds: “+” means at least that amount; “k” means thousand. The report covers six months. Deals are CRM records, not necessarily qualified opportunities or sales. No revenue or percentage growth is attributed.
NOVALINK / VISUAL REDESIGN
Industrial capability.
A presence to match.
Konecte’s work also included redesigning NovaLink’s visual communication. A visual system connecting business messaging, manufacturing photography and capability presentation.
View on Instagram ↗
View on Instagram ↗
View on Instagram ↗Selected work published by @novalinkmx in September 2026. Visual redesign by Konecte. This case’s commercial metrics are reported separately and are not attributed exclusively to design.
Explore our design solutions ↗HOW TO READ THIS CASE
Definitions before conclusions.
For confidentiality, figures are shown as conservative thresholds: “+” means at least that amount; “k” means thousand. The report covers six months. Deals are CRM records, not necessarily qualified opportunities or sales. No revenue or percentage growth is attributed.
Supplied summary source: Reportes internos de operación / Internal operating reportsInformation comes from summaries supplied by Konecte, not an independent audit of the original reports.
The next step
Your capacity exists. Give it commercial direction.
Let’s review capacity, market, and operating readiness. A clear starting point to establish fit.
Request a fit assessment